Whatever the world throws at US consumers – inflation, limited inventory, higher prices and interest rates, recessions and even drastic weather and a pandemic – they are unstoppable. Since they are responsible for approximately 70% of total GDP, they better not stop. Although current economic conditions may cause many Americans to pause or re-prioritize their spending, total seasonally adjusted retail and food services sales during March 2023 was $6.92 trillion – and only exceeded by January’s and February’s total.

America remains a rural country, geographically, as almost three-quarters (72%) of the nation’s total land area is rural counties, 14% of the US population live there and approximately half of the land area is used for agricultural production. Buying food or other consumer products that originate in agriculture is the only interaction most Americans have with rural communities – and very indirectly – or when driving by or flying over farmland.

Some may dismiss the notion that linear TV has any remaining “strengths.” Despite the onslaught of streaming services and video platforms, linear TV continues to attract a substantial audience and provides advertisers with a level of reach only radio can rival. Undoubtedly, the television experience, for both viewers and advertisers, is evolving and expanding, but linear TV is still an essential and unique component of that experience. It delivers coveted audiences that newer platforms can only offer in limited numbers.

Video content, however it is consumed, often steals the media spotlight, touting the popularity of streaming services, watching on multiple devices and focusing on the turmoil of video viewership as it moves from legacy to Connected TV. As much as we enjoy viewing video content on mobile devices, there are limits as to where we can watch. Listening to audio content is truly a ubiquitous experience, anywhere, any time, and via multiple devices as well.

Change is the one universal constant most challenging for humans. Our adaptability, however, allows us to change, although many resist. Typically, those who adjust to change in their personal and professional lives are more successful. Until recently, B2B sales seemed to be locked into a decades-old, legacy process. Many companies and sales teams have yet to embrace fully the new era of B2B sales, but they are courting disaster if they don’t do so quickly.

Parents, teachers and other influential adults teach the members of each generation the skills they need to lead a fulfilling and healthy life. Navigating an ever-more complex consumer landscape is one of the most important sets of skills. Gen Zers like recent generations were born into a world driven by consumption. That consumption engine is responsible for approximately 70% of the United States GDP, and Gen Zers are expected to keep stoking that engine.

What restauranteurs and their employees had to endure during the pandemic and inflationary periods is a testament to the American entrepreneurial spirit and the resilience of local restaurant owners and franchisees. Most of the data indicates the restaurant industry has fully recovered but challenges remain, including high food and labor costs and many potential guests who don’t have the discretionary income to visit their favorite restaurant or experience new eateries.

One thing many get wrong is that they don’t do the work to master B2B sales. Instead of prioritizing the improvement of our craft, most go about their business without improving over time. At the time of this writing, win rates are abysmal, and it is the same for quota attainment. There are a number of reasons why sales organizations fail to improve their sales results.

During the Holidays, together with family, often the conversation goes back to old memories. In one of these conversations, my Mom and Sister ganged up on me. They reminded me of the struggles my Dad and I had with my misbehavior.

We brainstorm ideas all the time, often without even realizing it. We all face some sort of difficulty or challenge on a regular basis which causes us to brainstorm solutions. Brainstorming ideas is something innate in all of us when we deal with personal tribulations, but brainstorming also occurs in a professional setting. In fact, brainstorming ideas is necessary when it comes to teams and companies.

Booming Market: The U.S. eye care market is experiencing significant growth, driven by factors such as an aging population, increased awareness of eye health, and technological advancements. According to a report by Grand View Research, the market size is expected to reach $37.5 billion by 2032 (Source: Grand View Research). Essential Health Service: Eye care is a crucial component of overall health, with optometrists playing a pivotal role in diagnosing and treating various eye conditions.

In the competitive world of media sales, the ability to negotiate effectively is one of the most critical skills for success. Media sales professionals often face high-stakes scenarios where they need to balance meeting client needs, achieving revenue goals, and maintaining long-term relationships. Negotiation, in this context, is both an art and a science—one that can make the difference between closing a transformative deal and losing out to a competitor.

Negotiation is at the heart of every advertising sales job. Whether you’re working with small businesses or global brands, your ability to negotiate well can make or break a deal. It’s more than just getting to “yes.” It’s about creating value for both parties and ensuring long-term partnerships. Let’s dive into some creative techniques and strategies to sharpen your negotiation skills and boost your sales success.

Discover the hidden ways modern technology is reshaping relationships and what we can learn to rebuild meaningful connections. This article is inspired by The Anxious Generation: How the Great Rewiring of Childhood is Causing an Epidemic of Mental Illness by Jonathan Haidt. While the book primarily focuses on children, it offers valuable lessons for adults as well.

Far too often, we underestimate the value of the sales conversation when it comes to winning deals. The reality is that you have never won a deal without a meaningful sales conversation, nor have you ever lost a deal without one. The conversation itself is the vehicle through which deals are won or lost. Yet, many sales representatives wrongly believe that their solution is the star of the show. They assume that if they present their solution effectively, success will follow. However, your competitors have solutions that closely match yours, resulting in a kind of solution parity.